Watch the newest commercials from Xfinity Mobile, Dodge, Dr. Squatch and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Dodge says, “If you’re loud, be louder” in a spot that celebrates “real drivers” by showing “real footage.” Xfinity Mobile store employees brace themselves for a mad rush of customers eager to take advantage of the carrier’s iPhone 14 Pro offer. And Los Angeles Chargers quarterback Justin Herbert stars in another installment of a series of commercials for Dr. Squatch Soap Co. See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Dr. Squatch Soap Co.: Tough on the Outside Premiered on: NCIS: New Orleans, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Dodge: The Real Brotherhood of Muscle Premiered on: Dateline, NBC Brand Overview for Last 30 Days Impressions: 522,342,308 (2% of industry) Est. TV Spend: $2,658,484 (1% of industry) Interruption Rate: 2.58% Attention Index: 93 (7% more interruptions than avg.) XFINITY Mobile: iPhone 14 Pro: Switch and Save $400 Premiered on: Scarface, AMC Brand Overview for Last 30 Days Impressions: 693,657,891 (4% of industry) Est. TV Spend: $2,185,772 (1% of industry) Interruption Rate: 3.02% Attention Index: 78 (22% more interruptions than avg.) CrowdStrike: Protecting and Powering Your Business Premiered on: Squawk Box, CNBC Brand Overview for Last 30 Days Impressions: 4,457,990 (<1% of industry) Est. TV Spend: $34,619 (<1% of industry) Interruption Rate: 2.78% Attention Index: 103 (3% fewer interruptions than avg.) Marco's Pizza: Fill Your Table Premiered on: George Lopez, TBS Brand Overview for Last 30 Days Impressions: 537,277,951 (5% of industry) Est. TV Spend: $2,150,729 (3% of industry) Interruption Rate: 1.55% Attention Index: 89 (11% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from Xfinity Mobile, Dodge, Dr. Squatch and more

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