Watch the newest commercials from YouTube, G-Shock, CrossFit and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: CrossFit says, “Know the feeling.” G-Shock, a Casio brand, positions its GBDH2000 as the perfect watch for multisport athletes. And YouTube says, “Being an NFL fan is the greatest thing on Earth” in a spot for NFL Sunday Ticket, available on YouTube and YouTube TV. See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv YouTube TV / YouTube: Home Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 50,276,311 (<1% of industry) Est. TV Spend: $252,796 (1% of industry) Interruption Rate: 2.75% Attention Index: 115 (15% fewer interruptions than avg.) NOBULL: Steps Premiered on: E60, ESPN2 Brand Overview for Last 30 Days Impressions: 12,172,960 (<1% of industry) Est. TV Spend: $52,272 (<1% of industry) Interruption Rate: 1.18% Attention Index: 172 (72% fewer interruptions than avg.) CrossFit: Know the Feeling Premiered on: E60, ESPN2 Brand Overview for Last 30 Days Impressions: 848,554 (<1% of industry) Est. TV Spend: $543 (<1% of industry) Interruption Rate: 1.80% Attention Index: 137 (37% fewer interruptions than avg.) Tecnifibre: Craft Premiered on: Center Court Live, Tennis Channel No airings data over the last 30 days; visit iSpot.tv for brand data going forward. G-Shock: Measure Performance Premiered on: E60, ESPN2 Brand Overview for Last 30 Days Impressions: 36,783 (<1% of industry) Est. TV Spend: $543 (<1% of industry) Interruption Rate: 4.70% Attention Index: 114 (14% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from YouTube, G-Shock, CrossFit and more

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