Hot Spots

Watch the newest commercials from Progressive, Lemonade, McDonald’s and more

By Ad Age and Creativity Staff. Published on August 11, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Progressive wants you to know about its Homeandautobundlextravafestasaveathon. Lemonade serves up visualizations of what its $5-per-month renters insurance plan can cover. And McDonald’s hypes its latest celebrity collaboration. (Ad Age’s Jessica Wohl has the backstory: “See Saweetie play with her food in McDonald’s newest commercial.”)

See all the winners of Ad Age’s 2021 Small Agency Awards here.

Today's TV Ad Highlights

Data provided by iSpot.tv

Progressive: Homeandautobundlextravafestasaveathon

Premiered on: CMT Music, CMTV

Brand Overview for Last 30 Days

Impressions: 4,036,570,020 (15% of industry)

Est. TV Spend: $31,595,598 (18% of industry)

Interruption Rate: 2.29%

Attention Index: 98 (2% more interruptions than avg.)

BetterHelp: Ideas

Premiered on: Early Bloomers, BabyFirst TV

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

McDonald's: The Saweetie Meal

Premiered on: 12 corazones, Universo

Brand Overview for Last 30 Days

Impressions: 1,883,051,919 (6% of industry)

Est. TV Spend: $9,406,244 (7% of industry)

Interruption Rate: 1.59%

Attention Index: 98 (2% more interruptions than avg.)

Smirnoff: Kaley Hero

Premiered on: Hogan's Heroes, SundanceTV

Brand Overview for Last 30 Days

Impressions: 23,754,374 (1% of industry)

Est. TV Spend: $144,836 (1% of industry)

Interruption Rate: 0.77%

Attention Index: 99 (1% more interruptions than avg.)

Lemonade: Protect a Lot for Not a Lot

Premiered on: Parks and Recreation, Independent Film (IFC)

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Ad Age and Creativity Staff

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Watch the newest commercials from Progressive, Lemonade, McDonald’s and more

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