Watch the newest commercials from Apple, Smartwater, Planet Fitness and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Planet Fitness serves up a fresh 30-second TV cut of its “Feel Fitacular” ad starring Jeff Meacham and William Shatner. (Ad Age’s Parker Herren has the backstory—and a 48-second version of the spot: “Watch Planet Fitness’ first campaign from Publicis Groupe.”) Pete Davidson and his (supposed) stunt double star in the latest from Smartwater. (See an earlier Smartwater ad starring Davidson here.) And in a riveting Apple ad for its Apple Watch Series 7, we hear audio from tense 911 calls placed by three people in danger, followed by an on-screen message: “With the help of their watch, Jason, Jim, and Amanda were rescued in minutes.” Behind the rankings: Ad Age World’s Largest Advertisers 2021 Today's TV Ad Highlights Data provided by iSpot.tv Planet Fitness: Feel Fitacular: NYE Offer Premiered on: Dick Clark's Primetime New Year's Rockin' Eve With Ryan Seacrest 2022, ABC Brand Overview for Last 30 Days Impressions: 282,770,266 (4% of industry) Est. TV Spend: $4,993,698 (8% of industry) Interruption Rate: 2.35% Attention Index: 87 (13% more interruptions than avg.) Smartwater: Stunt Double Premiered on: Miley's New Year's Eve Party Hosted by Miley Cyrus and Pete Davidson, NBC Brand Overview for Last 30 Days Impressions: 285,898,530 (37% of industry) Est. TV Spend: $3,526,977 (53% of industry) Interruption Rate: 1.65% Attention Index: 117 (17% fewer interruptions than avg.) Progressive: Sleeping Baby Premiered on: Dick Clark's New Year's Rockin' Eve With Ryan Seacrest 2022, ABC Brand Overview for Last 30 Days Impressions: 3,203,616,135 (13% of industry) Est. TV Spend: $83,306,355 (21% of industry) Interruption Rate: 2.26% Attention Index: 108 (8% fewer interruptions than avg.) Liberty Mutual: Bird Call Premiered on: Gutfeld!, Fox News Brand Overview for Last 30 Days Impressions: 5,633,087,701 (23% of industry) Est. TV Spend: $37,557,744 (9% of industry) Interruption Rate: 1.95% Attention Index: 96 (4% more interruptions than avg.) Apple Watch: 911 Premiered on: Rose Bowl, ESPN Brand Overview for Last 30 Days Impressions: 3,043,190 (<1% of industry) Est. TV Spend: $7,112,807 (61% of industry) Interruption Rate: 2.69% Attention Index: 93 (7% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. See all of Ad Age’s 2021 Marketers of the Year here. See Ad Age’s 2021 Year in Review here. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Apple, Smartwater, Planet Fitness and more

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