Watch the newest commercials from Best Buy, PetSmart, Dairy Queen and more

By Ad Age and Creativity Staff. Published on September 10, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Best Buy says that now that the NFL is back, you should “bring the game home with a new big-screen TV from Best Buy.” PetSmart promotes its pet services, including grooming, boarding, training and doggie day camp. And Dairy Queen hypes its fall Blizzard flavors, including pumpkin pie and pecan pie.

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Today's TV Ad Highlights

Data provided by iSpot.tv

Liberty Mutual: Helicopter

Premiered on: Chicago P.D., NBC

Brand Overview for Last 30 Days

Impressions: 6,631,518,074 (23% of industry)

Est. TV Spend: $28,749,736 (16% of industry)

Interruption Rate: 2.38%

Attention Index: 77 (23% more interruptions than avg.)

Best Buy: NFL Kickoff: Bring the Game Home

Premiered on: Good Morning Football, NFL Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

PetSmart: Anything for Pets: Hotel, Training, Grooming, Day Camp

Premiered on: Hot Bench, CW

Brand Overview for Last 30 Days

Impressions: 626,214,241 (49% of industry)

Est. TV Spend: $2,518,480 (41% of industry)

Interruption Rate: 1.08%

Attention Index: 109 (9% fewer interruptions than avg.)

Panera Bread: Live Your Yes

Premiered on: Reba, Hallmark

Brand Overview for Last 30 Days

Impressions: 1,072,186,641 (4% of industry)

Est. TV Spend: $3,760,308 (3% of industry)

Interruption Rate: 1.18%

Attention Index: 104 (4% fewer interruptions than avg.)

Dairy Queen: Jump In

Premiered on: Reba, CMTV

Brand Overview for Last 30 Days

Impressions: 1,534,695,044 (5% of industry)

Est. TV Spend: $4,878,062 (4% of industry)

Interruption Rate: 1.38%

Attention Index: 92 (8% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Best Buy, PetSmart, Dairy Queen and more

Today's TV Ad Highlights

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