Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Captain Morgan, Hims, Universal Studios Hollywood and more
A few highlights: NFL star Rob Gronkowski talks about hair-loss treatments in a fresh 15-second TV cut of a Hims spot. (Gronkowski first started appearing in Hims commercials last September.) Captain Morgan hypes its one-of-a-kind Super Bowl Punch Bowl, complete with sonic-mixing technology and “flashy glowy lighting experience,” with a little help from Super Bowl champion Victor Cruz; you can enter to win it at punchbowl.captainmorgan.com. And Universal Studios Hollywood wants you to “picture the Best Day Ever” (at Universal Studios Hollywood).
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Jimmy Kimmel Live!, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: College Basketball, SEC Network
Brand Overview for Last 30 Days
Impressions:
103,251,514
(14% of industry)
Est. TV Spend:
$263,055
(3% of industry)
Interruption Rate: 1.62%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The Herd with Colin Cowherd, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
1,533,772
(<1% of industry)
Est. TV Spend:
$4,709
(<1% of industry)
Interruption Rate: 4.60%
Attention Index: 23 (77% more interruptions than avg.)
Premiered on: DP World Tour Golf, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Ghost Whisperer, POP
Brand Overview for Last 30 Days
Impressions:
906,747,359
(8% of industry)
Est. TV Spend:
$4,010,372
(6% of industry)
Interruption Rate: 1.25%
Attention Index: 100 (0% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
