Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Corona, Geico, Orkin and more
A few highlights: Irish dancer Owen Luebbers attempts some “pro”-level ant extermination—until a real professional from Orkin shows up. In the latest from Geico, a homeowner thinks maybe her new residence is “too Victorian.” And Snoop Dogg tells Andy Samberg that “the best plans are no plans” in a Corona Extra spot.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: 90 Day Fiancé: Before the 90 Days, TLC
Brand Overview for Last 30 Days
Impressions:
195,394,284
(4% of industry)
Est. TV Spend:
$3,715,638
(9% of industry)
Interruption Rate: 2.05%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: The Oscars, ABC
Brand Overview for Last 30 Days
Impressions:
32,653,525
(1% of industry)
Est. TV Spend:
$5,279,963
(31% of industry)
Interruption Rate: 4.59%
Attention Index: 121 (21% fewer interruptions than avg.)
Premiered on: The Oscars, ABC
Brand Overview for Last 30 Days
Impressions:
1,054,875,000
(17% of industry)
Est. TV Spend:
$12,639,220
(23% of industry)
Interruption Rate: 1.43%
Attention Index: 106 (6% fewer interruptions than avg.)
Premiered on: The Oscars Red Carpet Show, ABC
Brand Overview for Last 30 Days
Impressions:
5,412,303,117
(20% of industry)
Est. TV Spend:
$62,923,524
(26% of industry)
Interruption Rate: 2.58%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: BBQ Pitmasters, Destination America
Brand Overview for Last 30 Days
Impressions:
95,944,493
(27% of industry)
Est. TV Spend:
$607,298
(23% of industry)
Interruption Rate: 1.41%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
