Watch the newest commercials from SiriusXM, Marshall’s, Progressive and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: A woman takes a runway-style strut through a supermarket’s frozen food aisle to show off the designer coat she got at Marshall’s. SiriusXM brings out the stars in support of its current campaign with the tagline “Everything you want to hear lives here.” (Ad Age’s I-Hsien Sherwood has the backstory: “Kevin Hart, Dave Grohl, LL Cool J and Bella Poarch live under the same roof in SiriusXM’s biggest-ever brand campaign.”) And Progressive serves up an animated ad—complete with an animated Flo—in a marketing tie-in with “The Addams Family 2,” in theaters and available to stream on Oct. 1. Tickets to the 2021 Ad Age Leading Women Conference & Awards are now available at AdAge.com/LeadingWomen. Today's TV Ad Highlights Data provided by iSpot.tv Progressive: Flo Meets The Addams Family Premiered on: CMT Music, CMTV Brand Overview for Last 30 Days Impressions: 4,250,289,180 (15% of industry) Est. TV Spend: $32,166,856 (17% of industry) Interruption Rate: 2.39% Attention Index: 96 (4% more interruptions than avg.) SiriusXM Satellite Radio: The Home of SiriusXM Presents: Yelling Premiered on: Martin, VH1 Brand Overview for Last 30 Days Impressions: 205,465,273 (82% of industry) Est. TV Spend: $1,262,469 (73% of industry) Interruption Rate: 1.65% Attention Index: 103 (3% fewer interruptions than avg.) NFL: We Run as One Premiered on: Good Morning Football, NFL Network Brand Overview for Last 30 Days Impressions: 391,907,581 (11% of industry) Est. TV Spend: $2,799,834 (15% of industry) Interruption Rate: 1.11% Attention Index: 112 (12% fewer interruptions than avg.) Dr Pepper: Fansville: CJ Leaves for College Premiered on: College Football, ESPNU Brand Overview for Last 30 Days Impressions: 222,698,064 (10% of industry) Est. TV Spend: $1,852,375 (19% of industry) Interruption Rate: 2.60% Attention Index: 93 (7% more interruptions than avg.) Marshalls: Supermarket? Superstar Premiered on: Today 3rd Hour, NBC Brand Overview for Last 30 Days Impressions: 41,182,161 (<1% of industry) Est. TV Spend: $345,628 (1% of industry) Interruption Rate: 1.33% Attention Index: 116 (16% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from SiriusXM, Marshall’s, Progressive and more

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