Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Straight Talk Wireless, Roman, Opendoor and more
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A few highlights: Roman says it “makes it simple and convenient to take care of ED” (erectile dysfunction). Opendoor says that when you’re ready to sell your house you can “skip the hassles and sell directly to Opendoor.” And Straight Talk Wireless wants you to know that you don’t have to buy a new phone when you switch to any of its plans.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: CBS Morning News, CBS
Brand Overview for Last 30 Days
Impressions:
211,180,177
(39% of industry)
Est. TV Spend:
$1,200,865
(38% of industry)
Interruption Rate: 1.80%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Garage Squad, Motor Trend Network
Brand Overview for Last 30 Days
Impressions:
658,151,702
(10% of industry)
Est. TV Spend:
$2,279,384
(7% of industry)
Interruption Rate: 0.92%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: SportsCenter, ESPN2
Brand Overview for Last 30 Days
Impressions:
8,635,310
(<1% of industry)
Est. TV Spend:
$30,254
(<1% of industry)
Interruption Rate: 0.78%
Attention Index: 127 (27% fewer interruptions than avg.)
Premiered on: Bewitched, Logo
Brand Overview for Last 30 Days
Impressions:
21,611,818
(<1% of industry)
Est. TV Spend:
$36,997
(<1% of industry)
Interruption Rate: 0.94%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: NBA GameTime, NBA TV
Brand Overview for Last 30 Days
Impressions:
330,955,093
(3% of industry)
Est. TV Spend:
$2,268,304
(2% of industry)
Interruption Rate: 2.04%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
