Watch the newest commercials from Taco Bell, Apple, Hyundai and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Taco Bell tells the tale of a new romance that’s thwarted by a sudden taco craving in an ad for its Cantina Crispy Melt Taco. Apple serves up a fresh 30-second TV cut of a commercial for Apple Watch Series 7. (A 102-second web version of this ad debuted on YouTube on Sept. 14.) And Hyundai hypes its 2022 Santa Fe Plug-In Hybrid with a little help from an announcer who really likes to interrupt. See Ad Age’s 2021 40 Under 40 honorees. Today's TV Ad Highlights Data provided by iSpot.tv NBA: Welcome to NBA Lane Premiered on: A Different World, TV ONE Brand Overview for Last 30 Days Impressions: 43,788,417 (1% of industry) Est. TV Spend: $2,412,394 (3% of industry) Interruption Rate: 2.08% Attention Index: 116 (16% fewer interruptions than avg.) Rocket Mortgage: Aaron Donald Gets an Edge: Camo Premiered on: FOX NFL Kickoff, FOX Brand Overview for Last 30 Days Impressions: 1,752,744,823 (22% of industry) Est. TV Spend: $20,043,732 (40% of industry) Interruption Rate: 1.97% Attention Index: 106 (6% fewer interruptions than avg.) Apple Watch: The Big Questions Premiered on: NFL Live, ESPN Brand Overview for Last 30 Days Impressions: 103,373,476 (73% of industry) Est. TV Spend: $2,158,466 (99% of industry) Interruption Rate: 1.66% Attention Index: 128 (28% fewer interruptions than avg.) Taco Bell: Beach Premiered on: 3rd Rock From the Sun, Independent Film (IFC) Brand Overview for Last 30 Days Impressions: 2,856,420,957 (9% of industry) Est. TV Spend: $22,150,971 (10% of industry) Interruption Rate: 1.43% Attention Index: 99 (1% more interruptions than avg.) Hyundai: Voice Over Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 2,231,135,461 (8% of industry) Est. TV Spend: $24,623,370 (8% of industry) Interruption Rate: 2.57% Attention Index: 105 (5% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Taco Bell, Apple, Hyundai and more

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