Watch the newest commercials from Wayfair, Uncommon Goods, MassMutual and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: A widower hosts a holiday gathering for family in a quietly emotional spot from Wayfair. Uncommon Goods wants you to know it offers “handpicked gifts for every occasion.” (Ad Age’s Adrianne Pasquarelli has the backstory: “Retailer is trading Facebook for TV following measurement issues.”) And the NHL’s Alexander Ovechkin and Nicklas Bäckström star in the latest from MassMutual. See Ad Age’s 2021 40 Under 40 honorees. Today's TV Ad Highlights Data provided by iSpot.tv Wayfair: Holidays: The Way It Always Was Premiered on: Shipping Wars, A&E Brand Overview for Last 30 Days Impressions: 981,288,247 (11% of industry) Est. TV Spend: $6,826,933 (10% of industry) Interruption Rate: 1.53% Attention Index: 108 (8% fewer interruptions than avg.) MassMutual: Duos Premiered on: NHL Tonight, NHL Brand Overview for Last 30 Days Impressions: 63,666,152 (2% of industry) Est. TV Spend: $1,488,690 (5% of industry) Interruption Rate: 1.85% Attention Index: 97 (3% more interruptions than avg.) Ladder Financial Inc.: Life Insurance So Good You Might Wish You Didn't Have It Premiered on: South Park, Comedy Central Brand Overview for Last 30 Days Impressions: 56,898,283 (2% of industry) Est. TV Spend: $424,224 (1% of industry) Interruption Rate: 1.86% Attention Index: 95 (5% more interruptions than avg.) Fanatics.com: New Seasons, New Gear Premiered on: PAW Patrol, Nick Jr. Brand Overview for Last 30 Days Impressions: 447,301,934 (23% of industry) Est. TV Spend: $1,870,046 (9% of industry) Interruption Rate: 1.12% Attention Index: 109 (9% fewer interruptions than avg.) Uncommon Goods: Every Occasion: Recipe Premiered on: The Crocodile Hunter, Animal Planet Brand Overview for Last 30 Days Impressions: 3,211,482 (<1% of industry) Est. TV Spend: $7,185 (<1% of industry) Interruption Rate: 0.47% Attention Index: 113 (13% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Wayfair, Uncommon Goods, MassMutual and more

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