Watch the newest commercials from Accenture, Mastercard, Upwork and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Emmy Award–winning actor Sterling K. Brown helps Mastercard call attention to its support of Stand Up To Cancer. Freelancing platform Upwork says, “What makes them a great mom also makes them a great hire,” then directs viewers to upwork.com/moms for more information. And a robot dog stars in an Accenture spot with the tagline “Let there be change.” Flashback: “The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches,” from Ad Age’s E.J. Schultz, Feb. 3. Ad Age A-List 2022 Best agencies of the year, ranked Top production companies to know about Definitive rankings of advertisers and agencies Today's TV Ad Highlights Data provided by iSpot.tv Mastercard: Coffee Shop Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 52,842,283 (1% of industry) Est. TV Spend: $1,865,970 (5% of industry) Interruption Rate: 1.98% Attention Index: 107 (7% fewer interruptions than avg.) Accenture: Robot Dog Premiered on: Premier League Soccer, CNBC Brand Overview for Last 30 Days Impressions: 30,369,094 (1% of industry) Est. TV Spend: $346,251 (1% of industry) Interruption Rate: 1.79% Attention Index: 124 (24% fewer interruptions than avg.) Expedia: Lemons Premiered on: Scandalous: Subway Vigilante, Fox Business Brand Overview for Last 30 Days Impressions: 659,830,471 (17% of industry) Est. TV Spend: $6,113,044 (20% of industry) Interruption Rate: 1.92% Attention Index: 105 (5% fewer interruptions than avg.) Google Phones: For All the Fans: NBA Playoffs Premiered on: NBA Basketball, ABC Brand Overview for Last 30 Days Impressions: 892,056,922 (35% of industry) Est. TV Spend: $11,795,652 (31% of industry) Interruption Rate: 2.06% Attention Index: 105 (5% fewer interruptions than avg.) Upwork: Mother's Day: Motherhood Works Premiered on: SportsCenter, ESPN Brand Overview for Last 30 Days Impressions: 236,422,648 (5% of industry) Est. TV Spend: $1,017,956 (5% of industry) Interruption Rate: 2.12% Attention Index: 102 (2% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. RSVP for Ad Age Next: Multicultural Marketing on May 9 at AdAge.com/NextMulticultural RSVP for Ad Age In-Depth: TV Pivot on May 24 and 25 at AdAge.com/TVPivot Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Accenture, Mastercard, Upwork and more

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