Watch the newest commercials from AT&T, Taco Bell, Buick and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Carmelo Anthony, Kendrick Perkins and TJ Ford star in the latest from AT&T. Jason Sudeikis helps Taco Bell hype its new Cantina Chicken Menu. And Buick serves up a fresh 30-second TV cut of its current “Exceptional by Design” ad. (A 73-second version debuted on YouTube earlier this month.) Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv AT&T Wireless: Boxy Boys Premiered on: 2024 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 793,363,023 (5% of industry) Est. TV Spend: $12,176,462 (12% of industry) Interruption Rate: 3.27% Attention Index: 96 (4% more interruptions than avg.) Taco Bell: Unethical Daytime Meal Premiered on: Funny You Should Ask, Comedy.TV Brand Overview for Last 30 Days Impressions: 893,549,333 (4% of industry) Est. TV Spend: $6,154,911 (6% of industry) Interruption Rate: 1.80% Attention Index: 106 (6% fewer interruptions than avg.) Quest Nutrition: Cheat on Chips with Chips Premiered on: 2024 NCAA Men's Basketball Tournament, No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Powerade: March Doesn't Start In March' Featuring Flau Premiered on: 2024 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 5,371,512 (<1% of industry) Est. TV Spend: $1,693,924 (15% of industry) Interruption Rate: 3.87% Attention Index: 57 (43% more interruptions than avg.) Buick: Exceptional By Design Premiered on: World's Dumbest ..., truTV Brand Overview for Last 30 Days Impressions: 303,827,578 (2% of industry) Est. TV Spend: $1,840,613 (2% of industry) Interruption Rate: 4.73% Attention Index: 70 (30% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from AT&T, Taco Bell, Buick and more

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