Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Chevy, Kay Jewelers, DoorDash and more
A few highlights: Chevrolet wants you to know the Silverado is the No. 1 best-selling retail full-size pickup. Chef Matty Matheson stars in the latest from DoorDash. (Ad Age’s Phoebe Bain has the backstory on the campaign—and the Big Game spot that kicked it off: “See DoorDash’s Super Bowl ad that hypes grocery delivery.”) And Kay Jewelers promotes its current sale (through March 5) on engagement, wedding and anniversary rings.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
710,980,510
(14% of industry)
Est. TV Spend:
$11,991,832
(25% of industry)
Interruption Rate: 1.65%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: My Wife and Kids, VH1
Brand Overview for Last 30 Days
Impressions:
389,601,493
(3% of industry)
Est. TV Spend:
$1,017,865
(1% of industry)
Interruption Rate: 1.58%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: The Carton Show, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
2,230,862,818
(9% of industry)
Est. TV Spend:
$26,892,199
(9% of industry)
Interruption Rate: 2.59%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: NCIS: New Orleans, ION
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The Waterboy, Freeform
Brand Overview for Last 30 Days
Impressions:
1,733,779,319
(22% of industry)
Est. TV Spend:
$5,679,456
(16% of industry)
Interruption Rate: 1.15%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
