Watch the newest commercials from DirecTV, Geico, Aha and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: A frustrated robot (that is trying to prove it’s not a robot) stars in the latest from Geico. DirecTV hypes DirecTV Stream with a little help from Serena Williams and “The Matrix.” And Aha, the sparkling water brand from The Coca-Cola Company, presents a festive (and, sadly, doomed) group of caroling Aha cans. What marketers need to know to win consumers in 2022. Today's TV Ad Highlights Data provided by iSpot.tv Dr Pepper: Off Season Premiered on: College Football, ESPNU Brand Overview for Last 30 Days Impressions: 510,761,525 (23% of industry) Est. TV Spend: $11,313,092 (30% of industry) Interruption Rate: 2.01% Attention Index: 108 (8% fewer interruptions than avg.) DIRECTV STREAM: Get Your TV Together: The One Premiered on: NCIS, OXYGEN Brand Overview for Last 30 Days Impressions: 1,983,120,173 (10% of industry) Est. TV Spend: $53,036,215 (31% of industry) Interruption Rate: 1.76% Attention Index: 98 (2% more interruptions than avg.) GEICO: Too Many Robot Tests Premiered on: Mom, FX Brand Overview for Last 30 Days Impressions: 5,783,788,330 (24% of industry) Est. TV Spend: $95,456,033 (27% of industry) Interruption Rate: 2.62% Attention Index: 97 (3% more interruptions than avg.) AHA Sparkling Water: Faha-Laha-Lahalling Apart: Can I Get An AHA? Premiered on: black-ish, Freeform Brand Overview for Last 30 Days Impressions: 114,873,798 (35% of industry) Est. TV Spend: $962,600 (37% of industry) Interruption Rate: 1.69% Attention Index: 111 (11% fewer interruptions than avg.) Proper No. Twelve: Holidays: A Proper Gift Premiered on: First Take, ESPN2 Brand Overview for Last 30 Days Impressions: 53,029,899 (1% of industry) Est. TV Spend: $380,749 (1% of industry) Interruption Rate: 1.42% Attention Index: 97 (3% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Register for Ad Age Next: CMO at AdAge.com/NextCMO. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from DirecTV, Geico, Aha and more

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