Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Gatorade, Geico, Progressive and more
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A few highlights: Geico serves up a co-promotion for Marvel’s “Thor: Love and Thunder,” in theaters July 8. Jon Hamm pops up in yet another Progressive spot. (See an earlier Jon Hamm Progressive spot here.) And high school basketball player Hansel Enmanuel stars in the latest from Gatorade.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Parking Wars, A&E
Brand Overview for Last 30 Days
Impressions:
2,902,584,027
(15% of industry)
Est. TV Spend:
$24,432,114
(15% of industry)
Interruption Rate: 2.33%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: NFL Mic'd Up, NFL Network
Brand Overview for Last 30 Days
Impressions:
260,771,028
(1% of industry)
Est. TV Spend:
$1,293,548
(1% of industry)
Interruption Rate: 1.44%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Chicago P.D., USA Network
Brand Overview for Last 30 Days
Impressions:
3,565,115,783
(19% of industry)
Est. TV Spend:
$32,307,136
(20% of industry)
Interruption Rate: 2.08%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
813,572,424
(33% of industry)
Est. TV Spend:
$9,625,851
(40% of industry)
Interruption Rate: 1.70%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: America's Morning Headquarters, Weather Channel
Brand Overview for Last 30 Days
Impressions:
124,133,711
(5% of industry)
Est. TV Spend:
$49,005
(1% of industry)
Interruption Rate: 5.19%
Attention Index: 19 (81% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
