Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Indeed, Apartments.com, T-Mobile and more
A few highlights: Indeed shows how you can specify “distance from home” when searching for a job in its app. Apartments.com’s Brad Bellflower character (Jeff Goldblum) has something to say about all “titans of tech” who are so excited about “finally launching themselves into space.” (Flashback to the campaign’s earliest days: “Jeff Goldblum plays a Silicon Valley tech guru in Apartments.com campaign,” from Ad Age, March 2, 2015.) And T-Mobile for Business says it offers “5G that’s ready right now.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Mom, FX
Brand Overview for Last 30 Days
Impressions:
630,952,148
(5% of industry)
Est. TV Spend:
$4,653,377
(3% of industry)
Interruption Rate: 2.31%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Highway Thru Hell, MyNetworkTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: TechCheck, CNBC
Brand Overview for Last 30 Days
Impressions:
33,884,884
(1% of industry)
Est. TV Spend:
$345,779
(2% of industry)
Interruption Rate: 2.27%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: What's Happening Now!!, TV ONE
Brand Overview for Last 30 Days
Impressions:
384,677,558
(2% of industry)
Est. TV Spend:
$2,450,523
(3% of industry)
Interruption Rate: 1.26%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: NASCAR Cup Series, Fox Sports 1
Brand Overview for Last 30 Days
Impressions:
2,900,992,239
(64% of industry)
Est. TV Spend:
$9,464,036
(43% of industry)
Interruption Rate: 0.94%
Attention Index: 113 (13% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
