Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from McDonald’s, MassMutual, Kohl’s and more
A few highlights: McDonald’s hypes its current 2-for-$6 deal on selected items, including 10-piece Chicken McNuggets. Billy Dee Williams stars in a MassMutual spot about “generational wealth.” And Kohl’s calls attention to its retail partnership with Sephora.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NHL Now, NHL
Brand Overview for Last 30 Days
Impressions:
108,513,430
(4% of industry)
Est. TV Spend:
$1,185,305
(4% of industry)
Interruption Rate: 1.90%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Jimmy Kimmel Live!, ABC
Brand Overview for Last 30 Days
Impressions:
2,726,088,888
(10% of industry)
Est. TV Spend:
$15,204,979
(11% of industry)
Interruption Rate: 1.17%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Star Wars: The Empire Strikes Back, TBS
Brand Overview for Last 30 Days
Impressions:
1,600,550,181
(50% of industry)
Est. TV Spend:
$5,772,507
(37% of industry)
Interruption Rate: 1.10%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Late Night With Seth Meyers, NBC
Brand Overview for Last 30 Days
Impressions:
2,726,088,888
(10% of industry)
Est. TV Spend:
$15,204,979
(11% of industry)
Interruption Rate: 1.17%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Dr. Pimple Popper, TLC
Brand Overview for Last 30 Days
Impressions:
3,725,096,100
(24% of industry)
Est. TV Spend:
$15,792,007
(23% of industry)
Interruption Rate: 1.05%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
