Watch the newest commercials from Mentos, McDonald’s, Bite and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Kid Cudi helps hype Camp McDonald’s, a virtual summer festival hosted in the McDonald’s app. Lindsay McCormick, the founder and CEO of Bite, explains that her company’s zero-waste toothpaste comes in tablet form, which means no plastic tubes destined for landfills and oceans. And Mentos wants you to know that its new Pure Fresh Gum bottle is 90% paperboard. Web3 and metaverse marketing blog Catch up on the latest virtual experiences and more Click here Today's TV Ad Highlights Data provided by iSpot.tv McDonald's: Welcome to Camp McDonald's Premiered on: Charmed, TNT Brand Overview for Last 30 Days Impressions: 2,215,984,501 (8% of industry) Est. TV Spend: $12,020,810 (10% of industry) Interruption Rate: 1.44% Attention Index: 94 (6% more interruptions than avg.) OfferUp: Try It First Premiered on: College Baseball, PAC-12 Network Brand Overview for Last 30 Days Impressions: 508,685 (<1% of industry) Est. TV Spend: $17,907 (<1% of industry) Interruption Rate: 3.23% Attention Index: 91 (9% more interruptions than avg.) Mentos: Paperboard: More Premiered on: The Office, Comedy Central Brand Overview for Last 30 Days Impressions: 31,644,096 (<1% of industry) Est. TV Spend: $11,393 (<1% of industry) Interruption Rate: 2.05% Attention Index: 52 (48% more interruptions than avg.) Care.com: Joanne Premiered on: Star Trek: The Next Generation, BBC America Brand Overview for Last 30 Days Impressions: 595,478,484 (21% of industry) Est. TV Spend: $2,137,111 (19% of industry) Interruption Rate: 0.94% Attention Index: 99 (1% more interruptions than avg.) Bite: Surf Instructor Premiered on: Homestead Rescue, Animal Planet Brand Overview for Last 30 Days Impressions: 822,927 (<1% of industry) Est. TV Spend: $4,591 (<1% of industry) Interruption Rate: 0.97% Attention Index: 102 (2% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Top marketers, brands and agency ventures Ad Age Datacenter’s definitive rankings of the biggest U.S. and global advertisers and agency companies Click here

Watch the newest commercials from Mentos, McDonald’s, Bite and more

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