Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Mint Mobile, Meta, Vitaminwater and more
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A few highlights: Meta says, “The metaverse may be virtual, but the impact will be real.” Lil Nas X stars in a Vitaminwater spot with the tagline “Nourish Every You.” (Ad Age’s Jade Yan has the backstory: “Vitaminwater taps Lil Nas X for its biggest campaign in years.”) And an angry goat makes a cameo appearance in the latest Mint Mobile ad starring Ryan Reynolds.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Scrubs, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
131,893,965
(5% of industry)
Est. TV Spend:
$732,920
(3% of industry)
Interruption Rate: 1.23%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Nick Cannon, FOX
Brand Overview for Last 30 Days
Impressions:
33,053,266
(<1% of industry)
Est. TV Spend:
$63,404
(<1% of industry)
Interruption Rate: 1.32%
Attention Index: 85 (15% more interruptions than avg.)
Premiered on: New Day With John Berman and Brianna Keilar, CNN
Brand Overview for Last 30 Days
Impressions:
1,166,440,711
(25% of industry)
Est. TV Spend:
$13,444,296
(35% of industry)
Interruption Rate: 2.65%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Restored, Magnolia Network
Brand Overview for Last 30 Days
Impressions:
125,228,668
(1% of industry)
Est. TV Spend:
$758,127
(1% of industry)
Interruption Rate: 2.35%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Hazel, GAC Living
Brand Overview for Last 30 Days
Impressions:
67,932,921
(1% of industry)
Est. TV Spend:
$250,103
(1% of industry)
Interruption Rate: 1.13%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
