Watch the newest commercials from Progressive, Disney World, KFC and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Jon Hamm co-stars with Flo (Stephanie Courtney) in another of a series of Progressive commercials. (See an earlier Jon Hamm Progressive spot here.) Disney World wants you to “celebrate the little moments.” And KFC hypes the limited-edition Jack Harlow Meal. Brands on the rise—a new Ad Age series How Celsius energy drink is challenging Monster and Red Bull—and winning Behind Vuori's marketing efforts in the activewear space Inside the rise of hair color brand Madison Reed Today's TV Ad Highlights Data provided by iSpot.tv Progressive: Table for Two Premiered on: The Goldbergs, POP Brand Overview for Last 30 Days Impressions: 3,698,262,287 (19% of industry) Est. TV Spend: $34,281,566 (21% of industry) Interruption Rate: 2.03% Attention Index: 101 (1% fewer interruptions than avg.) Disney World: 50th Celebration: Celebrate the Little Moments Premiered on: PAW Patrol, Nick Jr. Brand Overview for Last 30 Days Impressions: 722,310,789 (36% of industry) Est. TV Spend: $2,791,308 (28% of industry) Interruption Rate: 2.08% Attention Index: 102 (2% fewer interruptions than avg.) Vicks: The Most Powerful Ingredient Premiered on: College Baseball, ESPNU Brand Overview for Last 30 Days Impressions: 225,844,440 (4% of industry) Est. TV Spend: $1,399,608 (7% of industry) Interruption Rate: 1.42% Attention Index: 101 (1% fewer interruptions than avg.) KFC: Home Premiered on: Hitman, SYFY Brand Overview for Last 30 Days Impressions: 1,511,417,221 (5% of industry) Est. TV Spend: $9,324,749 (6% of industry) Interruption Rate: 1.00% Attention Index: 105 (5% fewer interruptions than avg.) Dave and Buster's: Fishing Boat Premiered on: Impractical Jokers: Inside Jokes, truTV Brand Overview for Last 30 Days Impressions: 3,091,964 (1% of industry) Est. TV Spend: $84,279 (9% of industry) Interruption Rate: 0.55% Attention Index: 147 (47% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Sign up here for upcoming events and awards Ad Age 40 under 40 Ad Age Small Agency Conference & Awards

Watch the newest commercials from Progressive, Disney World, KFC and more

Featured Stories