Watch the newest commercials from Progressive, Roku, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Progressive serves up a Halloween-themed ad that’s part of its continuing “At Home With Baker Mayfield” campaign. Rapunzel (of Brothers Grimm fairy tale fame) declines to let down her hair for her suitor, a traveling prince, because she’s happy being at home in her tower enjoying her Dunkin’ coffee. And Roku says it’s “streaming made easy” in a spot centered around the word “OK.” (Ad Age’s Brian Bonilla has the backstory: “Roku’s biggest-ever campaign takes viewers on a trip through history.”) See Ad Age’s 2021 40 Under 40 honorees. Today's TV Ad Highlights Data provided by iSpot.tv Roku: The Power of Ok Premiered on: Bull Durham, Fox Sports 1 Brand Overview for Last 30 Days Impressions: 14,878,538 (<1% of industry) Est. TV Spend: $596,744 (<1% of industry) Interruption Rate: 2.67% Attention Index: 111 (11% fewer interruptions than avg.) Progressive: Halloween: Baker Mayfield Ups the Treats Game Premiered on: NFL GameDay Final, NFL Network Brand Overview for Last 30 Days Impressions: 4,743,471,610 (16% of industry) Est. TV Spend: $66,936,085 (21% of industry) Interruption Rate: 2.16% Attention Index: 110 (10% fewer interruptions than avg.) Dunkin': Rapunzel Premiered on: Reba, Hallmark Brand Overview for Last 30 Days Impressions: 839,164,505 (3% of industry) Est. TV Spend: $3,502,613 (2% of industry) Interruption Rate: 1.31% Attention Index: 94 (6% more interruptions than avg.) Google: Sunglasses Premiered on: Good Morning America, ABC Brand Overview for Last 30 Days Impressions: 187,086,167 (14% of industry) Est. TV Spend: $1,404,921 (20% of industry) Interruption Rate: 2.92% Attention Index: 92 (8% more interruptions than avg.) DoorDash: Bare Necessities Premiered on: 48 Hours, MTV2 Brand Overview for Last 30 Days Impressions: 825,983,218 (24% of industry) Est. TV Spend: $9,226,226 (37% of industry) Interruption Rate: 1.76% Attention Index: 97 (3% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Progressive, Roku, Dunkin’ and more

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