Watch the newest commercials from Rakuten, Cheez-It, Progressive and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Kate Hudson makes a cameo appearance in a Rakuten spot set in a ladies’ room. Cheez-It hypes its Cheez-It Snap’d spinoff. And a young couple’s home is haunted by a rather obnoxious ghost in the latest from Progressive. The best and worst Super Bowl ads Ad Age reviews the Big Game commercials Click here Today's TV Ad Highlights Data provided by iSpot.tv McDonald's: WcDonald's: Race Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU Brand Overview for Last 30 Days Impressions: 2,020,379,826 (8% of industry) Est. TV Spend: $8,022,251 (5% of industry) Interruption Rate: 1.40% Attention Index: 103 (3% fewer interruptions than avg.) Progressive: Haunted Premiered on: Forensic Files II, HLN Brand Overview for Last 30 Days Impressions: 5,611,287,570 (33% of industry) Est. TV Spend: $49,191,659 (27% of industry) Interruption Rate: 2.27% Attention Index: 111 (11% fewer interruptions than avg.) Rakuten: Ladies Room Premiered on: Reba, Hallmark Brand Overview for Last 30 Days Impressions: 130,030,995 (2% of industry) Est. TV Spend: $801,225 (1% of industry) Interruption Rate: 2.00% Attention Index: 114 (14% fewer interruptions than avg.) Cheez-It: Alien Abduction Premiered on: On the Case With Paula Zahn, Investigation Discovery Brand Overview for Last 30 Days Impressions: 853,798,375 (11% of industry) Est. TV Spend: $2,943,694 (5% of industry) Interruption Rate: 1.41% Attention Index: 108 (8% fewer interruptions than avg.) Marshalls: Quality Obsessed Premiered on: America This Morning, ABC Brand Overview for Last 30 Days Impressions: 591,669,659 (9% of industry) Est. TV Spend: $3,535,192 (12% of industry) Interruption Rate: 1.53% Attention Index: 104 (4% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Rakuten, Cheez-It, Progressive and more

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