Hot Spots

Watch the newest commercials from Skillshare, Google, Facebook and more

By Ad Age and Creativity Staff. Published on July 28, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Online learning platform Skillshare says you “were born to create” in a spot with the tagline “Explore your creativity.” Google wants you to “switch to an easier way” by buying a Chromebook. And Facebook serves up another in a series of ads with the tagline “We change the game when we find each other.”

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Today's TV Ad Highlights

Data provided by iSpot.tv

Allstate: Jump

Premiered on: Golf Central, Golf

Brand Overview for Last 30 Days

Impressions: 2,436,118,625 (9% of industry)

Est. TV Spend: $19,817,229 (10% of industry)

Interruption Rate: 2.22%

Attention Index: 98 (2% more interruptions than avg.)

Facebook: We Do Everything

Premiered on: 2020 Tokyo Olympics, NBC Sports

Brand Overview for Last 30 Days

Impressions: 488,172,411 (39% of industry)

Est. TV Spend: $10,389,033 (70% of industry)

Interruption Rate: 2.43%

Attention Index: 98 (2% more interruptions than avg.)

Google Chromebook: Easy

Premiered on: 2020 Tokyo Olympics, USA Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

goPuff: Summon Your Summer

Premiered on: Today With Hoda & Jenna, NBC

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Skillshare: A Little More Human

Premiered on: Justice With Judge Mablean, Justice Central

Brand Overview for Last 30 Days

Impressions: 71,570,380 (3% of industry)

Est. TV Spend: $517,290 (4% of industry)

Interruption Rate: 1.93%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Skillshare, Google, Facebook and more

Today's TV Ad Highlights

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