Hot Spots

Watch the newest commercials from Travelocity, CarMax, Coin Cloud and more

By Ad Age and Creativity Staff. Published on July 16, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: CarMax pits “the fastest man on Earth” against CarMax Instant Offers in a spot starring retired Olympic sprinter Usain Bolt. Spike Lee hypes Coin Cloud. (Ad Age’s Ilyse Liffreing has the backstory: “Why Spike Lee’s new crypto ad is drawing backlash.”) And Travelocity serves up another installment of its continuing “Seize Your Someday” campaign. (Previously: “Watch the newest commercials from Spectrum Mobile, Travelocity, Nissan and more.”)

Today's TV Ad Highlights

Data provided by iSpot.tv

Coin Cloud: The Currency of Currency

Premiered on: Ridiculousness, MTV

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

CarMax: Usainly Fast Car Offers

Premiered on: Today, NBC

Brand Overview for Last 30 Days

Impressions: 805,135,136 (15% of industry)

Est. TV Spend: $7,574,045 (28% of industry)

Interruption Rate: 1.20%

Attention Index: 99 (1% more interruptions than avg.)

American Express: LeFranco Construction

Premiered on: Today 3rd Hour, NBC

Brand Overview for Last 30 Days

Impressions: 1,437,981,006 (25% of industry)

Est. TV Spend: $15,503,670 (32% of industry)

Interruption Rate: 1.51%

Attention Index: 98 (2% more interruptions than avg.)

Travelocity: When He's Older

Premiered on: Star Trek: Deep Space Nine, BBC America

Brand Overview for Last 30 Days

Impressions: 333,520,539 (7% of industry)

Est. TV Spend: $2,535,311 (10% of industry)

Interruption Rate: 1.51%

Attention Index: 98 (2% more interruptions than avg.)

Edible Arrangements: Men With Beards

Premiered on: Too Cute!, Animal Planet

Brand Overview for Last 30 Days

Impressions: 3,238,539 (<1% of industry)

Est. TV Spend: $1,463 (<1% of industry)

Interruption Rate: 0.54%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Ad Age and Creativity Staff

View all articles by this author

Watch the newest commercials from Travelocity, CarMax, Coin Cloud and more

Today's TV Ad Highlights

Most Popular

Omnicom agrees to acquire IPG, creating world’s largest agency group

Inside the proposed Omnicom-IPG merger—what it means for the industry

3 marketing strategies to keep up with AI

WHAT TO READ NEXT

Watch the newest commercials from Kohl’s, Disney+, Stanley Steemer and more

Watch the newest commercials from Amazon, Uber Eats, Walmart and more

Watch the newest commercials from Chase, McDonald’s, Instacart and more

Watch the newest commercials from Target, Rosetta Stone, Walmart and more

Watch the newest commercials from Estée Lauder, Blue Buffalo, Liquid Death and more

Watch the newest commercials from Qualcomm, Truffles.com, Sling and more

Watch the newest commercials from Ram Trucks, Kohl’s, Target and more

Watch the newest commercials from McDonald’s, Fabletics, Rover and more