Watch the newest commercials on TV from Adidas, Facebook, Pepsi and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Jan. 24-26). A few highlights: A hip hop legend helps Pepsi hype Pepsi Zero Sugar—and an upcoming campaign (E.J. Schultz has the backstory: “Missy Elliott and H.E.R. star in Pepsi’s Super Bowl ad”). Facebook promotes Facebook Groups by focusing on an exuberant group of kazoo enthusiasts (related: “Facebook teases its first Super Bowl ad after a not-so sly leak from its star”). And skateboarder Jenn Soto is the newest member of Team Superstar in a lively Adidas ad with the tagline “Change is a team sport.” All three of these spots debuted during Sunday night’s Grammys telecast. Today's TV Ad Highlights Data provided by iSpot.tv Doritos: Post Limón Premiered on: E! Countdown to the Red Carpet, E! Doritos data for the last 30 days Impressions: 244,492,069 (3% of industry) Est. TV Spend: $4,310,209 (6% of industry) Attention Score: 94.99 Attention Index: 107 (7% fewer interruptions than avg.) Pepsi Zero Sugar: Teaser: That's What I Like Premiered on: The 62nd Annual Grammy Awards, CBS Pepsi Zero Sugar data for the last 30 days Impressions: 395,397,368 (9% of industry) Est. TV Spend: $5,090,072 (6% of industry) Attention Score: 95.43 Attention Index: 76 (24% more interruptions than avg.) adidas: Change Is a Team Sport Premiered on: The 62nd Annual Grammy Awards, CBS adidas data for the last 30 days Impressions: 62,310,449 (5% of industry) Est. TV Spend: $4,083,711 (18% of industry) Attention Score: 98.35 Attention Index: 169 (69% fewer interruptions than avg.) Facebook: Kazoo Premiered on: The 62nd Annual Grammy Awards, CBS Facebook data for the last 30 days Impressions: 143,888,075 (9% of industry) Est. TV Spend: $4,181,730 (21% of industry) Attention Score: 92.49 Attention Index: 103 (3% fewer interruptions than avg.) Coors Light: Official Beer of Skipping Cuffing Season Premiered on: The 62nd Annual Grammy Awards, CBS Coors Light data for the last 30 days Impressions: 659,329,678 (13% of industry) Est. TV Spend: $8,622,876 (9% of industry) Attention Score: 96.54 Attention Index: 92 (8% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Adidas, Facebook, Pepsi and more

Featured Stories