Hot Spots

Watch the newest commercials on TV from American Express, CarMax, Mazda and more

By Ad Age and Creativity Staff. Published on February 23, 2021.
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Mazda wants you to “find yourself” in the Mazda CX-30 Turbo. (This is an adaptation of a Mazda CX-30 commercial—minus the Turbo part—from last September.) Stephen Curry helps hype the CarMax Love Your Car Guarantee. And American Express encourages you to order in to help out local restaurants.

Today's TV Ad Highlights

Data provided by iSpot.tv
Through It All
American Express: Through It All
Premiered on: Game of the Day, NBA TV
American Express data for the last 30 days
Impressions: 126,163,905 (4% of industry)
Est. TV Spend: $2,881,806 (6% of industry)
Interruption Rate: 3.54%
Attention Index: 96 (4% more interruptions than avg.)
Love Your Car Guarantee
CarMax: Love Your Car Guarantee
Premiered on: NBA Tip-Off, TNT
CarMax data for the last 30 days
Impressions: 659,969,133 (11% of industry)
Est. TV Spend: $7,915,185 (14% of industry)
Interruption Rate: 1.43%
Attention Index: 98 (2% more interruptions than avg.)
St. Patrick's Day: Toast to Our Future
Guinness: St. Patrick's Day: Toast to Our Future
Premiered on: Skip and Shannon: Undisputed, Fox Sports 1
Guinness data for the last 30 days
Impressions: 240,473,454 (5% of industry)
Est. TV Spend: $3,662,257 (3% of industry)
Interruption Rate: 2.18%
Attention Index: 98 (2% more interruptions than avg.)
Trying New Things
Mazda: Trying New Things
Premiered on: Keyshawn, JWill and Zubin, ESPN2
Mazda data for the last 30 days
Impressions: 130,859,654 (<1% of industry)
Est. TV Spend: $2,552,591 (1% of industry)
Interruption Rate: 2.74%
Attention Index: 97 (3% more interruptions than avg.)
Buffering Wheel
Dish Network: Buffering Wheel
Premiered on: Morning Express With Robin Meade, Headline News
Dish Network data for the last 30 days
Impressions: 750,212,876 (17% of industry)
Est. TV Spend: $5,060,706 (30% of industry)
Interruption Rate: 1.47%
Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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