Hot Spots
Watch the newest commercials on TV from American Express, CarMax, Mazda and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
Mazda wants you to “find yourself” in the Mazda CX-30 Turbo. (This is an adaptation of a Mazda CX-30 commercial—minus the Turbo part—from last September.) Stephen Curry helps hype the CarMax Love Your Car Guarantee. And American Express encourages you to order in to help out local restaurants.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Game of the Day, NBA TV
American Express data for the last 30 days
Impressions:
126,163,905
(4% of industry)
Est. TV Spend:
$2,881,806
(6% of industry)
Interruption Rate: 3.54%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NBA Tip-Off, TNT
CarMax data for the last 30 days
Impressions:
659,969,133
(11% of industry)
Est. TV Spend:
$7,915,185
(14% of industry)
Interruption Rate: 1.43%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Skip and Shannon: Undisputed, Fox Sports 1
Guinness data for the last 30 days
Impressions:
240,473,454
(5% of industry)
Est. TV Spend:
$3,662,257
(3% of industry)
Interruption Rate: 2.18%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Keyshawn, JWill and Zubin, ESPN2
Mazda data for the last 30 days
Impressions:
130,859,654
(<1% of industry)
Est. TV Spend:
$2,552,591
(1% of industry)
Interruption Rate: 2.74%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Morning Express With Robin Meade, Headline News
Dish Network data for the last 30 days
Impressions:
750,212,876
(17% of industry)
Est. TV Spend:
$5,060,706
(30% of industry)
Interruption Rate: 1.47%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
