Watch the newest commercials on TV from Billie, Capital One, Triscuit and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Billie, the women’s razor subscription brand, serves up some enthusiastic customer testimonials. Triscuit says it “brings whole grain nourishment” to your snack breaks. And David Collado, the co-owner and president of Happy Howie’s All Natural Dog Treats, helps Capital One promote its Spark card. Today's TV Ad Highlights Data provided by iSpot.tv Massage Envy: Working Hard: Buy One, Get One Free Premiered on: Saved by the Bell, E! Massage Envy data for the last 30 days Impressions: 15,153,232 (<1% of industry) Est. TV Spend: $112,743 (<1% of industry) Attention Score: 95.52 Attention Index: 131 (31% fewer interruptions than avg.) Triscuit: Online Learning Snack Break Premiered on: ER, POP Triscuit data for the last 30 days Impressions: 206,266,283 (2% of industry) Est. TV Spend: $1,068,474 (1% of industry) Attention Score: 96.54 Attention Index: 138 (38% fewer interruptions than avg.) Billie: Braces Premiered on: Ridiculousness, MTV Billie data for the last 30 days Impressions: 19,166,872 (1% of industry) Est. TV Spend: $46,088 (<1% of industry) Attention Score: 97.93 Attention Index: 159 (59% fewer interruptions than avg.) Goldfish: The Great Outdoors: Jousting Match Premiered on: Teen Titans Go!, Cartoon Network Goldfish data for the last 30 days Impressions: 427,075,980 (4% of industry) Est. TV Spend: $5,091,286 (5% of industry) Attention Score: 95.43 Attention Index: 118 (18% fewer interruptions than avg.) Capital One (Credit Card): Happy Howie's Dog Treats Premiered on: Parks and Recreation, Independent Film (IFC) Capital One (Credit Card) data for the last 30 days Impressions: 176,275,355 (5% of industry) Est. TV Spend: $2,758,646 (5% of industry) Attention Score: 93.77 Attention Index: 106 (6% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Billie, Capital One, Triscuit and more

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