Hot Spots
Watch the newest commercials on TV from Bud Light Seltzer, Ram Trucks, Lipton and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Country musician Hailey Whitters performs a snippet of “Brave is Beautiful” for Ram Trucks in a spot with the tagline “Brave is the voice that lifts us all.” Bud Light Seltzer says “Hello, summer” in an ad that hypes Bud Light Seltzer Lemonade. And Lipton wants you to “stop chuggin’” and “start sippin.’”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA Basketball, TNT
Brand Overview for Last 30 Days
Impressions:
743,713,070
(8% of industry)
Est. TV Spend:
$4,202,407
(7% of industry)
Interruption Rate: 1.30%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: 2021 CMT Music Awards, Paramount Network
Brand Overview for Last 30 Days
Impressions:
3,803,095
(<1% of industry)
Est. TV Spend:
$61,091
(1% of industry)
Interruption Rate: 0.87%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Good Morning Football, NFL Network
Brand Overview for Last 30 Days
Impressions:
258,622,202
(3% of industry)
Est. TV Spend:
$1,120,287
(2% of industry)
Interruption Rate: 1.16%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: 2021 CMT Music Awards, Logo
Brand Overview for Last 30 Days
Impressions:
1,438,732,819
(5% of industry)
Est. TV Spend:
$9,583,323
(6% of industry)
Interruption Rate: 2.80%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: The District, Heroes and Icons
Brand Overview for Last 30 Days
Impressions:
10,486,163
(7% of industry)
Est. TV Spend:
$47,691
(10% of industry)
Interruption Rate: 1.07%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
