Watch the newest commercials on TV from Dunkin’, Philo, Zaxby’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Dunkin’ says that “coffee meets crunch” in Dunkin’ Cereal. Streaming TV service Philo promotes its $20-per-month subscription plan. And Zaxby’s hypes its General Tso’s Boneless Wings Meal. Today's TV Ad Highlights Data provided by iSpot.tv Denny's: Free Pancakes and Delivery Premiered on: The Cosby Show, TV ONE Denny's data for the last 30 days Impressions: 23,894,459 (2% of industry) Est. TV Spend: $235,800 (1% of industry) Attention Score: 93.67 Attention Index: 114 (14% fewer interruptions than avg.) Zaxby's: What's in the Sauce? Premiered on: College Basketball, ESPN2 Zaxby's data for the last 30 days Impressions: 128,237,866 (1% of industry) Est. TV Spend: $1,092,121 (<1% of industry) Attention Score: 81.07 Attention Index: 38 (62% more interruptions than avg.) Dunkin' Cereal: Introducing Premiered on: Batman Begins, TNT Dunkin' Cereal data for the last 30 days Impressions: 4,356,411 (<1% of industry) Est. TV Spend: $15,420 (<1% of industry) Attention Score: 90.31 Attention Index: 58 (42% more interruptions than avg.) Philo: Welcome: Free Trial Premiered on: Rehab Addict, DIY Philo data for the last 30 days Impressions: 1,474,121 (<1% of industry) Est. TV Spend: $2,298 (<1% of industry) Attention Score: 96.37 Attention Index: 134 (34% fewer interruptions than avg.) YMCA: Forever Learning: Kids Corner Premiered on: Lou Dobbs Tonight, Fox Business YMCA data for the last 30 days Impressions: 8,438,494 (<1% of industry) Est. TV Spend: $36,915 (<1% of industry) Attention Score: 92.48 Attention Index: 100 (0% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Dunkin’, Philo, Zaxby’s and more

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