Watch the newest commercials on TV from Experian, Sprite, Hilton and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Feb. 24. A few highlights: Experian promotes the Boost function of its app, which you can use to track and improve your credit store, as part of a continuing campaign starring John Cena. (See a previous ad in the series here.) Amarr M. Wooten helps hype Sprite Ginger in a fresh TV cut of an ad that debuted online earlier this month. And Judy Greer really likes her breakfast omelet at Hilton Garden Inn. Today's TV Ad Highlights Data provided by iSpot.tv Sprite: 2020’s Coldest Drop Premiered on: Below Deck, BRAVO Sprite data for the last 30 days Impressions: 112,500,788 (4% of industry) Est. TV Spend: $2,090,758 (5% of industry) Attention Score: 94.68 Attention Index: 77 (23% more interruptions than avg.) Sour Patch Kids: Movie Theater Premiered on: Charmed, TNT Sour Patch Kids data for the last 30 days Impressions: 93,301,550 (1% of industry) Est. TV Spend: $792,557 (1% of industry) Attention Score: 94.56 Attention Index: 107 (7% fewer interruptions than avg.) Experian: Boost in Show Premiered on: Cheaters, MTV2 Experian data for the last 30 days Impressions: 863,211,126 (31% of industry) Est. TV Spend: $6,238,780 (29% of industry) Attention Score: 94.66 Attention Index: 107 (7% fewer interruptions than avg.) Wayfair: Living Room Switch Up Premiered on: MSNBC Live With Stephanie Ruhle, MSNBC Wayfair data for the last 30 days Impressions: 1,495,813,215 (21% of industry) Est. TV Spend: $12,854,530 (19% of industry) Attention Score: 93.57 Attention Index: 101 (1% fewer interruptions than avg.) Hilton Garden Inn: Judy Eats Breakfast Premiered on: What Not to Wear, TLC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Experian, Sprite, Hilton and more

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