Watch the newest commercials on TV from Geico, Hulu, State Farm and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Giannis Antetokounmpo helps Hulu hype the fact that it streams live sports. State Farm enlists Terry Crews and his pecs (!) to help promote its life insurance offerings. And Geico introduces “Smartdogs” (but not really) to help fight distracted driving. Today's TV Ad Highlights Data provided by iSpot.tv GEICO: Introducing Smartdogs Premiered on: Bloomberg Surveillance, Bloomberg HD GEICO data for the last 30 days Impressions: 5,530,686,732 (24% of industry) Est. TV Spend: $120,576,397 (31% of industry) Attention Score: 92.55 Attention Index: 96 (4% more interruptions than avg.) Hulu: Hulu Has Live Sports: Slippers Premiered on: NBA Basketball, TNT Hulu data for the last 30 days Impressions: 569,211,526 (14% of industry) Est. TV Spend: $5,139,615 (9% of industry) Attention Score: 93.50 Attention Index: 95 (5% more interruptions than avg.) State Farm: Let Them Speak Premiered on: The Cleveland Show, Comedy Central State Farm data for the last 30 days Impressions: 2,507,120,287 (11% of industry) Est. TV Spend: $45,845,062 (12% of industry) Attention Score: 94.35 Attention Index: 121 (21% fewer interruptions than avg.) Stash: Can't Miss Premiered on: Abandoned, Viceland Stash data for the last 30 days Impressions: 11,056,640 (<1% of industry) Est. TV Spend: $54,124 (<1% of industry) Attention Score: 97.75 Attention Index: 166 (66% fewer interruptions than avg.) Reese's Puffs: DMV Premiered on: College Basketball, ESPN No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Geico, Hulu, State Farm and more

Featured Stories