Watch the newest commercials on TV from GoDaddy, Macy’s, The UPS Store and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: The UPS Store asks “What makes a business ‘essential’?” Macy’s says “welcome back” to shoppers as it continues reopening stores. And GoDaddy notes that “Many entrepreneurs started businesses during hard times. They did it and so can you.” Today's TV Ad Highlights Data provided by iSpot.tv GoDaddy: They Did It, So Can You Premiered on: Harvest Moon, Hallmark GoDaddy data for the last 30 days Impressions: 696,066,532 (45% of industry) Est. TV Spend: $4,635,556 (32% of industry) Attention Score: 90.97 Attention Index: 63 (37% more interruptions than avg.) The UPS Store: What It Means to Be Essential Premiered on: America's Got Talent, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Miller High Life: Sports Premiered on: Home Town, HGTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Macy's: Welcome Friends & Family Premiered on: Sweet Home Sextuplets, TLC Macy's data for the last 30 days Impressions: 2,143,772,464 (41% of industry) Est. TV Spend: $15,024,543 (30% of industry) Attention Score: 94.67 Attention Index: 129 (29% fewer interruptions than avg.) McDonald's: We're Here to Take Your Order Premiered on: College Baseball, ESPNU McDonald's data for the last 30 days Impressions: 942,404,781 (5% of industry) Est. TV Spend: $12,083,596 (6% of industry) Attention Score: 95.96 Attention Index: 134 (34% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from GoDaddy, Macy’s, The UPS Store and more

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