Watch the newest commercials on TV from Hulu, Chevy, Progressive and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Saquon Barkley and Baker Mayfield want you to know that Hulu has live sports. Mayfield also pops up in a comical Progressive spot as part of its continuing “At Home With Baker Mayfield” series. And Chevrolet takes the new Trailblazer on a trip to “the middle of nowhere.” Today's TV Ad Highlights Data provided by iSpot.tv Frito Lay: ‘Twas the Night Before Kickoff Premiered on: Southern and Hungry, Cooking Channel Frito Lay data for the last 30 days Impressions: 668,047,478 (7% of industry) Est. TV Spend: $5,694,694 (7% of industry) Attention Score: 95.01 Attention Index: 116 (16% fewer interruptions than avg.) Hulu: Live Sports: The Deepfake Premiered on: NFL Football, NBC Hulu data for the last 30 days Impressions: 954,254,188 (10% of industry) Est. TV Spend: $5,776,157 (5% of industry) Attention Score: 92.25 Attention Index: 89 (11% more interruptions than avg.) Progressive: Baker Mayfield Prepares for Rain Premiered on: NFL Football, NBC Progressive data for the last 30 days Impressions: 4,195,431,338 (15% of industry) Est. TV Spend: $75,295,289 (20% of industry) Attention Score: 91.19 Attention Index: 109 (9% fewer interruptions than avg.) Amazon Web Services: NFL Season Opener Premiered on: Good Morning Football, NFL Network Amazon Web Services data for the last 30 days Impressions: 307,199,125 (19% of industry) Est. TV Spend: $4,465,501 (17% of industry) Attention Score: 95.91 Attention Index: 139 (39% fewer interruptions than avg.) Chevrolet: Middle of Nowhere Premiered on: CMT Music, CMTV Chevrolet data for the last 30 days Impressions: 2,180,168,568 (7% of industry) Est. TV Spend: $12,756,314 (4% of industry) Attention Score: 86.99 Attention Index: 71 (29% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Hulu, Chevy, Progressive and more

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