Watch the newest commercials on TV from IBM, Folgers, American Express and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: American Express encourages you to “Shop Small” in support of small businesses. Folgers offers a wry take on a Zoom meeting, complete with a pantsless participant. And IBM wants you to know that its AI platform Watson is “serving up game insights from millions of data points” during the U.S. Open. Today's TV Ad Highlights Data provided by iSpot.tv Manly Bands: Every Detail: 20% Off Premiered on: Botched, E! Manly Bands data for the last 30 days Impressions: 1,088,210 (<1% of industry) Est. TV Spend: $12,961 (<1% of industry) Attention Score: 95.48 Attention Index: 113 (13% fewer interruptions than avg.) GOAT: Past Present Future Premiered on: What's Good Africa, Revolt No airings data over the last 30 days; visit iSpot.tv for brand data going forward. American Express: Let's Go Shop Our Go-To Small Businesses Premiered on: 2020 U.S. Open Tennis, ESPN American Express data for the last 30 days Impressions: 288,577,345 (9% of industry) Est. TV Spend: $7,711,545 (20% of industry) Attention Score: 92.56 Attention Index: 104 (4% fewer interruptions than avg.) Folgers: Pants Premiered on: Matlock, Hallmark Movies & Mysteries Folgers data for the last 30 days Impressions: 158,969,039 (4% of industry) Est. TV Spend: $872,067 (3% of industry) Attention Score: 95.97 Attention Index: 143 (43% fewer interruptions than avg.) IBM: At the US Open Premiered on: Lou Dobbs Tonight, Fox Business IBM data for the last 30 days Impressions: 546,689,703 (39% of industry) Est. TV Spend: $8,920,823 (44% of industry) Attention Score: 95.56 Attention Index: 138 (38% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from IBM, Folgers, American Express and more

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