Watch the newest commercials on TV from Liberty Mutual, Verizon, Dr Pepper and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: The LiMu Emu once again proves to be a pretty lousy volleyball player in the latest Liberty Mutual spot. Verizon shows how it deploys thousands of field engineers to test its network in hyper-specific locations. And Dr Pepper serves up a fresh episode of “Fansville,” its football-themed mini dramedy. Today's TV Ad Highlights Data provided by iSpot.tv Dr Pepper: Fansville: Jinxer Premiered on: Marty & McGee, SEC Network Dr Pepper data for the last 30 days Impressions: 547,368,582 (16% of industry) Est. TV Spend: $11,277,536 (18% of industry) Attention Score: 92.78 Attention Index: 96 (4% more interruptions than avg.) Liberty Mutual: Volleyball: Egg Premiered on: Get Up, ESPN Liberty Mutual data for the last 30 days Impressions: 4,425,824,283 (17% of industry) Est. TV Spend: $44,736,080 (9% of industry) Attention Score: 87.26 Attention Index: 79 (21% more interruptions than avg.) Verizon: Verizon vs Verizon: Performance Testing Premiered on: College Football, CBS Verizon data for the last 30 days Impressions: 3,667,986,871 (24% of industry) Est. TV Spend: $73,402,916 (26% of industry) Attention Score: 86.70 Attention Index: 81 (19% more interruptions than avg.) Coors Light: Dirty Premiered on: College GameDay, ESPN Coors Light data for the last 30 days Impressions: 330,570,509 (3% of industry) Est. TV Spend: $11,653,532 (6% of industry) Attention Score: 94.49 Attention Index: 112 (12% fewer interruptions than avg.) Mercedes-Benz: Benz Time Premiered on: SEC Now, SEC Network Mercedes-Benz data for the last 30 days Impressions: 907,651,947 (3% of industry) Est. TV Spend: $13,177,194 (3% of industry) Attention Score: 92.58 Attention Index: 113 (13% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Liberty Mutual, Verizon, Dr Pepper and more

Featured Stories