Watch the newest commercials on TV from Oakley, Ford, Pizza Hut and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Baltimore Ravens quarterback Lamar Jackson promotes the Oakley Pro Shield visor in a spot with the tagline “Let’s ball.” Ford hypes its F-150 Lightning “live reveal” streaming event scheduled for Wednesday at 9:30 p.m. ET at Ford.com/F150-Lightning. And Craig Robinson stars in another in a series of ads for Pizza Hut’s $10 Tastemaker (a large pizza with your choice of three toppings). Today's TV Ad Highlights Data provided by iSpot.tv Oakley: Focused Premiered on: NFL Total Access, NFL Network Brand Overview for Last 30 Days Impressions: 5,187,423 (<1% of industry) Est. TV Spend: $129,938 (1% of industry) Interruption Rate: 2.33% Attention Index: 98 (2% more interruptions than avg.) Ford: It's Time Premiered on: Louisiana Law, Animal Planet Brand Overview for Last 30 Days Impressions: 2,261,971,740 (9% of industry) Est. TV Spend: $23,203,588 (13% of industry) Interruption Rate: 2.29% Attention Index: 97 (3% more interruptions than avg.) Pizza Hut: Once Upon a Time Premiered on: UFC Top Ten, ESPN2 Brand Overview for Last 30 Days Impressions: 1,212,509,322 (10% of industry) Est. TV Spend: $6,822,773 (13% of industry) Interruption Rate: 1.33% Attention Index: 99 (1% more interruptions than avg.) QuickBooks: The Pay Face: The Landscape Designer Premiered on: How to Tighten Crepey Skin, ABC Brand Overview for Last 30 Days Impressions: 634,173,256 (21% of industry) Est. TV Spend: $2,722,276 (19% of industry) Interruption Rate: 1.40% Attention Index: 98 (2% more interruptions than avg.) Raid: Extraordinary Worlds Premiered on: SpongeBob SquarePants, Nick@Nite Brand Overview for Last 30 Days Impressions: 288,775,412 (21% of industry) Est. TV Spend: $1,205,945 (22% of industry) Interruption Rate: 1.05% Attention Index: 99 (1% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Oakley, Ford, Pizza Hut and more

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