Watch the newest commercials on TV from Panera, Chipotle, Skechers and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Skechers enlists “Dancing With the Stars” alum Brooke Burke to hype its Arch Fit footwear featuring “podiatrist-certified arch support.” Chipotle wants you to try its new Cilantro-Lime Cauliflower Rice. And Panera promotes its new Teriyaki Chicken & Broccoli Bowl. Today's TV Ad Highlights Data provided by iSpot.tv SKECHERS: Moving Day Premiered on: CBS Evening News With Norah O'Donnell, CBS SKECHERS data for the last 30 days Impressions: 353,417,341 (36% of industry) Est. TV Spend: $3,528,901 (26% of industry) Attention Score: 96.56 Attention Index: 140 (40% fewer interruptions than avg.) Panera Bread: Raise the Bar Premiered on: Australian Open Encore, Tennis Channel Panera Bread data for the last 30 days Impressions: 395,078,719 (2% of industry) Est. TV Spend: $3,740,995 (1% of industry) Attention Score: 91.03 Attention Index: 84 (16% more interruptions than avg.) Chipotle Mexican Grill: Cauliflower Rice: $1 Delivery Fee Premiered on: Keeping Up With the Kardashians, E! Chipotle Mexican Grill data for the last 30 days Impressions: 1,087,971,290 (4% of industry) Est. TV Spend: $15,333,510 (4% of industry) Attention Score: 94.02 Attention Index: 121 (21% fewer interruptions than avg.) Discover Neom: What If We Re-Imagined Energy? Premiered on: CNN Newsroom With Poppy Harlow and Jim Sciutto, CNN Discover Neom data for the last 30 days Impressions: 19,463,865 (14% of industry) Est. TV Spend: $222,695 (4% of industry) Attention Score: 97.79 Attention Index: 150 (50% fewer interruptions than avg.) Mattress Firm: Year-End Sale: Save up to $300: Sealy Queen $299 Premiered on: Undercover Billionaire, Discovery Channel Mattress Firm data for the last 30 days Impressions: 902,802,775 (24% of industry) Est. TV Spend: $8,280,259 (25% of industry) Attention Score: 87.49 Attention Index: 60 (40% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Panera, Chipotle, Skechers and more

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