Hot Spots
Watch the newest commercials on TV from Postmates, Pandora, Progressive and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Lil Nas X teams up with Postmates to promote its #BetterThanSanta giveaway. Pandora hypes its Holiday Hits streaming radio station. And Progressive serves up another installment of its continuing series of comical ads titled “At Home With Baker Mayfield”; this time Mayfield faces unexpected company at his “home.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Keeping Up With the Kardashians, E!
Planters data for the last 30 days
Impressions:
372,373,226
(3% of industry)
Est. TV Spend:
$1,809,278
(2% of industry)
Attention Score: 94.22
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: NFL Football, ABC
Postmates data for the last 30 days
Impressions:
300,939,525
(6% of industry)
Est. TV Spend:
$3,815,930
(7% of industry)
Attention Score: 64.59
Attention Index: 22 (78% more interruptions than avg.)
Premiered on: black-ish, BET
Old Spice data for the last 30 days
Impressions:
354,973,827
(17% of industry)
Est. TV Spend:
$5,407,865
(24% of industry)
Attention Score: 91.74
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Tyler Perry's House of Payne, BET
Pandora Radio data for the last 30 days
Impressions:
52,112,045
(6% of industry)
Est. TV Spend:
$1,656,893
(17% of industry)
Attention Score: 96.97
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: NFL Football, ESPN
Progressive data for the last 30 days
Impressions:
4,038,788,971
(15% of industry)
Est. TV Spend:
$106,874,254
(21% of industry)
Attention Score: 91.34
Attention Index: 115 (15% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
