Watch the newest commercials on TV from Progressive, Lexus, Jimmy John’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 14. A few highlights: Lexus asks a series of thought-provoking questions such as “What emotion fits in the palm of your hand?” and “What does exhilaration sound like?” as part of an emotive new campaign. Progressive serves up a faux-spooky ad in the lead-up to Halloween. And Jimmy John’s hypes its new $3 sandwich with a little help from a conveniently-named rapper (Jessica Wohl has the backstory: “Jimmy John’s features Lil Jon in ads for its new Little John Sandwich”). Today’s TV Ad Highlights Data provided by iSpot.tv Dr Pepper: Fansville: Tailgate Cheating Premiered on: SEC This Morning, SEC Network Dr Pepper data for the last 30 days Impressions: 620,558,881 (13% of industry) Est. TV Spend: $13,468,100 (17% of industry) Attention Score: 96.86 Attention Index: 132 (32% fewer interruptions than avg.) Progressive: Parentanormal Activity Premiered on: All of Us, TV ONE Progressive data for the last 30 days Impressions: 4,310,371,345 (14% of industry) Est. TV Spend: $85,429,205 (18% of industry) Attention Score: 95.20 Attention Index: 111 (11% fewer interruptions than avg.) Jimmy John's: Big Chain Premiered on: America This Morning, ABC Jimmy John's data for the last 30 days Impressions: 104,063,431 (<1% of industry) Est. TV Spend: $1,032,042 (<1% of industry) Attention Score: 95.09 Attention Index: 111 (11% fewer interruptions than avg.) Lexus: Questions Premiered on: Center Court, Tennis Channel Lexus data for the last 30 days Impressions: 2,063,205,915 (5% of industry) Est. TV Spend: $27,319,315 (5% of industry) Attention Score: 88.63 Attention Index: 64 (36% more interruptions than avg.) California Walnuts: Life Isn't Always Simple: PJ Day Premiered on: Fall Harvest Movie Event Celebration, Hallmark California Walnuts data for the last 30 days Impressions: 2,705,094 (<1% of industry) Est. TV Spend: $11,175 (<1% of industry) Attention Score: 74.21 Attention Index: 22 (78% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Progressive, Lexus, Jimmy John’s and more

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