Watch the newest commercials on TV from Rocket Mortgage, Tostitos, HBO and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Jan. 29. A few highlights: Rocket Mortgage by Quicken Loans serves up another brief teaser of its upcoming Super Bowl ad. (Ad Age’s Adrianne Pasquarelli has the backstory: “Quicken Loans taps Jason Momoa for Super Bowl return.”) Snoop Dogg and Martha Stewart hype Tostitos Strips and Tostitos Avocado Salsa. And HBO promotes its six-part documentary series “McMillions.” Today's TV Ad Highlights Data provided by iSpot.tv Tostitos: Good Apart. Better Together Premiered on: Martin, VH1 Tostitos data for the last 30 days Impressions: 414,311,952 (6% of industry) Est. TV Spend: $4,589,944 (6% of industry) Attention Score: 94.37 Attention Index: 95 (5% more interruptions than avg.) Rocket Mortgage: Teaser: Bath Time Premiered on: MLB Tonight, MLB Network Rocket Mortgage data for the last 30 days Impressions: 978,372,438 (29% of industry) Est. TV Spend: $21,626,067 (51% of industry) Attention Score: 92.65 Attention Index: 101 (1% fewer interruptions than avg.) The General: The General Tattoo Premiered on: Pigman: The Series, The Sportsman Channel The General data for the last 30 days Impressions: 1,327,856,631 (4% of industry) Est. TV Spend: $15,355,519 (3% of industry) Attention Score: 94.76 Attention Index: 114 (14% fewer interruptions than avg.) HBO: McMillions Premiered on: Criminal Minds, SundanceTV HBO data for the last 30 days Impressions: 326,756,002 (<1% of industry) Est. TV Spend: $2,879,509 (3% of industry) Attention Score: 95.49 Attention Index: 119 (19% fewer interruptions than avg.) Macy's: Big Home Sale: Hundreds of Specials Premiered on: Mommy, I Didn't Do It, Lifetime Movies Macy's data for the last 30 days Impressions: 1,263,933,524 (26% of industry) Est. TV Spend: $9,757,737 (17% of industry) Attention Score: 93.59 Attention Index: 87 (13% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Rocket Mortgage, Tostitos, HBO and more

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