Watch the newest commercials on TV from Sprint, Glade, Office Depot and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (July 26-28). A few highlights: Sprint serves up a fresh cut of a continuing campaign that promotes a $35-per-month unlimited plan including Hulu. Office Depot hypes its current sale on furniture. And Glade wants you to “make every day bloom” with the “true fragrance” of its scented candles. Today’s TV Ad Highlights Data provided by iSpot.tv Sunoco Fuel: Fuel Your Best: Peak Karate Premiered on: NASCAR Monster Energy Series, NBC Sports Sunoco Fuel data for the last 30 days Impressions: 18,905,768 (1% of industry) Est. TV Spend: $443,052 (3% of industry) Attention Score: 95.18 Attention Index: 142 (42% fewer interruptions than avg.) Olive Garden: Roll Out Premiered on: Last Man Standing, FOX Olive Garden data for the last 30 days Impressions: 1,482,256,926 (17% of industry) Est. TV Spend: $13,794,142 (19% of industry) Attention Score: 86.15 Attention Index: 64 (36% more interruptions than avg.) Office Depot: Worry-Free: Furniture Premiered on: NBA GameTime, NBA TV Office Depot data for the last 30 days Impressions: 389,788,491 (33% of industry) Est. TV Spend: $4,683,845 (35% of industry) Attention Score: 92.48 Attention Index: 106 (6% fewer interruptions than avg.) Sprint: Confusing Claims: Hulu and New Phone Premiered on: So You Think You Can Dance, FOX Sprint data for the last 30 days Impressions: 1,965,064,904 (17% of industry) Est. TV Spend: $41,455,269 (19% of industry) Attention Score: 93.22 Attention Index: 137 (37% fewer interruptions than avg.) Glade: Bloom Premiered on: Sex and the City, E! Glade data for the last 30 days Impressions: 218,165,484 (2% of industry) Est. TV Spend: $1,963,928 (2% of industry) Attention Score: 91.74 Attention Index: 77 (23% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Sprint, Glade, Office Depot and more

Featured Stories