Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple serves up another in a series of ads for its newest iPhones; this one hypes the "insanely powerful A12 Bionic chip" of the iPhone XR. Meanwhile, two other tech giants suggest you use their products to get closer to your loved ones: Samsung says "If you can't be together, be together with Galaxy" and Facebook once again says "If you can't be there, feel there" in the latest ad for its Portal video-chat device.

Today's TV Ad Highlights

Data provided by iSpot.tv

Bank of America: Partners Who Have the Power to Make a Difference

Premiered on: Morning Joe, MSNBC

Bank of America data for the last 30 days

Impressions: 437,904,000 (10% of industry)

Est. TV Spend: $10,873,571 (15% of industry)

Attention Score: 88.25

Attention Index: 92 (8% more interruptions than avg.)

Samsung Mobile: Be Together

Premiered on: Quints by Surprise, TLC

Samsung Mobile data for the last 30 days

Impressions: 1,500,076,432 (19% of industry)

Est. TV Spend: $37,209,074 (20% of industry)

Attention Score: 92.52

Attention Index: 125 (25% fewer interruptions than avg.)

Apple iPhone: Introducing iPhone XR

Premiered on: Big Sur: Wild California, National Geographic

Apple iPhone data for the last 30 days

Impressions: 1,779,951,082 (22% of industry)

Est. TV Spend: $49,311,933 (26% of industry)

Attention Score: 80.76

Attention Index: 52 (48% more interruptions than avg.)

Oculus VR: Wiz Does Wiz Things

Premiered on: The Resident, FOX

Oculus VR data for the last 30 days

Impressions: 179,712,791 (4% of industry)

Est. TV Spend: $3,848,314 (5% of industry)

Attention Score: 92.82

Attention Index: 120 (20% fewer interruptions than avg.)

Portal from Facebook: 2018 Holidays: Ugly Sweaters

Premiered on: Today, NBC

Portal from Facebook data for the last 30 days

Impressions: 1,836,942,157 (44% of industry)

Est. TV Spend: $55,162,943 (76% of industry)

Attention Score: 91.93

Attention Index: 102 (2% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.