2024 Ad Age Breakout Brands awards deadline June 10

Last year Ad Age introduced Breakout Brand Leaders, awards to recognize the individuals driving the marketing success of up-and-coming brands. But it’s not just people that create momentum and growth—it’s the strategic use of social media, design and branding, and campaigns. That’s why this year we’re expanding the program to include campaigns and work helping challenger brands break through the marketing clutter. The 2024 Ad Age Breakout Brands awards will honor the ingenuity, creativity and impact of savvy leaders and marketing efforts. Submissions opened April 8 and the final deadline for all entries is 5 p.m. ET on June 10. Check out the latest Ad Age events and award programs Honorees will be notified in July and profiled in a special feature to be published in September 2024. Below, more about the award, which you may also read about here. What is Breakout Brands? The awards are designed to identify individuals and work propelling emerging brands to sales and market-share success. For Breakout Brand Leaders, this could be a startup founder with a new take on marketing, the one-person marketing department or the social media manager who breathed new life into a forgotten staple. We’re not just looking for leaders at direct-to-consumer (DTC) brands—we’re also looking for the people driving success and shaking up dusty categories. Breakout Brand Work honors the marketing efforts behind the success of these breakout brands. There are work categories for design and branding, collaborations with other brands or influencers, social media campaigns and more. What counts as a “Breakout Brand”? Breakout Brands is not just for DTC or startup brands. Older brands that are experiencing a renaissance or have recently seen surges in sales and consumer awareness are also eligible. There are also no requirements on the age of the brand; however, entrants should demonstrate the recent success of their brand with metrics including sales figures, market-share gains, growth in investment or similar data. Who or what is eligible? We are looking for leaders at brands, companies or startups that have experienced business success in the past 16 months where marketing and media strategies have played a significant role. Individuals can reside and work anywhere in the world, but must work in-house at the brand/company. Executives may have a marketing or media title, but may also be founders or people who significantly contribute to the marketing and media strategies. Entries for work are limited to campaigns and marketing efforts made for breakout brands. All work must have debuted and run between Jan. 1, 2023 and April 8, 2024. How much does it cost to enter? The entry fee for Breakout Brand Leaders is $375; the entry fee for Breakout Brand Work is $400. What does the entry form require? For Breakout Brand Leaders, you will be asked to submit background information on your nominee, business results from the past 16 months and a headshot. The more you can illustrate the health and momentum of the brand through data, the better. For Breakout Brand Work, you will be asked to submit background information on the marketing efforts, metrics and data to demonstrate the success of the work as well as examples of the work. When is the deadline? The final deadline to enter Breakout Brands is Monday, June 10 at 5 p.m. ET. When will the honorees be announced? The honorees will be notified in July, celebrated at the Ad Age Business of Brands event in September and featured in a special report. Check out the latest Ad Age events and award programs

Ad Age Breakout Brands award—everything you need to know

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