Agencies

With 80% of Americans concerned about tariffs, marketers must decide how to act

Consumers are hunting for deals, spending primarily on groceries and limiting discretionary purchases. (Adobe Stock)
LR
By:
Lindsay Rittenhouse
Last Updated
March 24, 2025 09:00 PM

Featured Stories

Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage

Partnership with Gallaudet University also gives the brand its own ASL sign

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By:
Jon Springer
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
EL
By:
Ewan Larkin
BarkleyOKRP unveils its succession plan, including a new CEO
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
LR
By:
Lindsay Rittenhouse
Havas wins Olive Garden’s media account
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
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By:
Parker Herren
15 next-gen media buyers to know—and their upfront advice for advertisers