Who’s speaking at Ad Age Next: CMO?
Each year the event brings together executives at brands, agencies and consulting companies. This year, speakers include Kristin Patrick, former PepsiCo marketer and current chief marketing officer at Claire's; Michael Kassan and Jeremy Zimmer, CEOs at MediaLink and United Talent Agency, respectively; and executive search consultants Tom Denford, Lisa Mann and Richard Sanderson.
The 2021 lineup featured Tracee Ellis Ross; the CMOs of Popeyes, Crocs, Kimberly-Clark, Kelloggs, Ford, Headspace and Pernod Ricard North America; and leaders from Anheuser-Busch, Instacart, Mastercard and Forrester.
What’s on the agenda?
Executives from brands, agencies and consulting firms will discuss a range of topics, including how to hire the best agency for your brand, when to take work in-house, building brand ambassador programs that work, marketing to ‘Zaphas’—the Gen Z and Alpha combo—and more.
Attendees will also hear get job search advice from the nation's top marketing industry headhunters.