The American Marketing Association New York has announced the 2024 class to be inducted into its Marketing Hall of Fame. The six honorees are being inducted for achievements in key areas of marketing excellence. 

The 2024 honorees are:

Marketing Catalyst—Tom Burrell, founder and chairman emeritus of Burrell Communications

Marketing Innovation—Fernando Machado, former chief marketing officer of NotCo, Activision Blizzard and Burger King

Marketing for Purpose—Madonna Badger, chief creative officer, the Futura Collective

Marketing Excellence in DEI—Jeff Marshall, DE&I marketing industry executive

Challenger Brand—Soyoung Kang, chief marketing officer, eos Products

AMA NY’s New York Choice—Sabrina Kizzie, doctoral lecturer, Baruch College

The Marketing Hall of Fame recognizes marketers who “influence both their peers as well as future generations through extraordinary contributions to the field,” according to AMA New York.

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“The 2024 Marketing Hall of Fame inductees personify the talent and drive behind great marketing, and their creative brilliance continues to push boundaries and captivate audiences,” said Bennie F. Johnson, CEO of the AMA, in a statement.

The induction ceremony will be held on May 15 at Interpublic Group of Cos. agency UM’s global headquarters in New York.