Lay’s is celebrating Latino culture with a “Stay Golden” commercial starring Anitta, who performs a remix of her hit “Envolver”—powered by real potatoes.

The track was recorded using a technique from a high school science experiment wrought large, putting electrodes into more than 6,000 potatoes to generate electricity for the remix, the brand said. Last year, the Frito-Lay brand performed a similar stunt around authenticity, growing potatoes in the soil from the home stadium of every NFL team to create limited-time team-branded chips.

The new Lay’s ad, called “Beat of Joy,” stars the Best New Artist Grammy nominee and multiple Latin Grammy nominee waking up a community behind the power of a chip and the beat it brings. The spot “embodies the joy of the Latino community through the power of reggaetón, dance, and voceteo, a Puerto Rican and Dominican phenomenon of modifying car sound systems to play music at elevated levels,” Lay's shared in a statement.

The spot was choreographed by Fatima Robinson, and shot by cinematographer Marc Gómez del Moral. It was produced by a diverse team including Los Angeles’ Stink Films and Habitant of Mexico City. Nick Roney directed the commercial. The lead creative agency is Third Ear.

The 30-second spot will be broadcast during “Next Level Chef” following the Super Bowl on Feb. 12 and during Premio, the highest-reaching Hispanic awards show, on Feb. 23. Additionally, there are ad placements via YouTube, Roku, Hulu and Vevo, with a “first impression takeover” scheduled on Vevo on Feb. 12.