Subscribe
Brand Marketing

See Arby’s and Old Spice plugging 'meat sweat defense' in collaborative ad

(Old Spice/Arby's)
MV
By:
Maia Vines
June 29, 2022 01:00 PM

“Don't sweat the meat sweats.” So say Arby's and Old Spice, which have merged two well-known ad campaigns to pitch roast beef and antiperspirant.

Featured Stories

TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.

PH
By:
Parker Herren
17 hot take predictions for the TV upfronts
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Agencies
4As names Justin Thomas-Copeland CEO
Agencies
LR
By:
Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO

Latest News

Netflix redesigns service for games, live programming
Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
Day One Agency’s Brian Tsao on embracing uncertainty by asking one key question
Why single-take storytelling is winning attention—and what advertisers can learn
Staying current is easy with newsletters delivered straight to your inbox.

See More in Brand Marketing

Xochitl CEO on why the snacking brand inked deals with Jimmy Fallon, Cholula
CMO job moves and hiring trends to watch
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Marketing winners and losers of the week
Staying current is easy with newsletters delivered straight to your inbox.