“Don't sweat the meat sweats.” So say Arby's and Old Spice, which have merged two well-known ad campaigns to pitch roast beef and antiperspirant.
A new ad features the voice of the food chain, Ving Rhames, and Old Spice pitchman Isaiah Mustafa, as part of a larger promotion plugging a limited-edition Meat Sweat Defense Kit. Available today at ArbysShop.com, it includes a roast beef-patterned sweatshirt and sweatpants with a co-branded towel, sweatband and two Old Spice dry sprays.