Brand Marketing

Barbie and Gap team up on new collection ahead of blockbuster movie

The “Barbie” movie will be in theaters on July 21. (Universal Pictures)
April 19, 2023 03:00 PM

Was it the stilettos? Barbie is falling into the Gap. The Mattel-owned brand will be the inspiration behind a new collection at the retailer debuting late next month, ahead of the movie inspired by the iconic doll. The Gap x Barbie collection will include clothing and accessories for adults, kids and pets.

Staying current is easy with newsletters delivered straight to your inbox.